Dubai City Guide Cyber Gear’s Dubai City Guide has been active online since 1996. It has become a…

Dubai City Guide

Cyber Gear’s Dubai City Guide has been active online since 1996. It has become a vital source of news and information for Dubai residents and visitors. With a wide range of stories covering news, city events, promotions, sales, art events, movie timings, and other features, it is constantly updated. The Web site is well organized and attractive, and reflects the vibrant nature of Dubai itself.
Many tourists visit the site before coming to Dubai, and the guide has in excess of 80,000 subscribers and attracts over a million visitors per month. The site is largely funded by advertisers, and Cyber Gear has created a system by which advertisers can choose pages that best fit their target audiences. The site is very open about its visitor statistics, which is understandable given the fact that it faces a huge amount of competition from other advertising outlets and opportunities. The following statistics on the Web traffic for the site as of October 2010 are available at www .dubaicityguide.com/m/main/advertise-with-us-1.asp#vital:

A common measure of advertising efficiency is cost per thousand impressions (CPM). The following table outlines the typical CPM rates for advertising on the Web site:

1. If a standard banner reaches 670,000 impressions, what would be the cost to the advertiser?(AACSB: Written and Oral Communication; Analytical Thinking)

2. Calculate the total cost for an e-mail campaign to subscribers based on the cost of $150 CPM. (AACSB: Written and Oral Communication; Analytical Thinking; Reflective Thinking)