Department of Marketing and International Business Study the snack food preferences in…

Department of Marketing and International Business

Study the snack food preferences in Bangladeshi culture and identify a new product growth opportunity (product- Ice Cream)

Our target market would be teenagers, adult and families with children, and love to eat this heathy frozen dessert. We want to work on snack food, and we’ve decided to make heathy ice-cream. This product will be high in protein, sugar free, low in calories, and flavored in a variety of ways. Health-conscious people will be our target market.

please answer only next 3 steps of the report:

1. Objective

2. Rationale

3. Methodology

answer only those 3 steps with minimum 1200 word please